Child Wedding
Cards
UN WOMEN // IMPACT BBDO
To motivate lawmakers to pass a bill protecting children from child marriage, UN Women chose to target leaders with a direct mail campaign. Members of the National Assembly of Pakistan received an invitation to a fictional child's wedding. Through a wedding card that would suit a child's wedding, designed entirely by children.
Tearable Togetherness Mats
7UP // IMPACT BBDO
In today's urban hustle, the cherished Ramadan tradition of communal dining has faded, leaving a yearning for connection and tradition among families and communities. Introducing Togetherness Mats – transforming tearable billboards into communal mats to reignite the spirit of togetherness. Let's bridge gaps and unite communities during this sacred time.
IKEA Couch
counselling
IKEA // IMPACT BBDO
Research indicates that disagreements about furniture often extend beyond mere preferences. That's why IKEA is introducing a unique initiative: couples can now reserve sessions with professional marriage counselors and therapists to discuss any relationship issues, including those related to decision-making about furniture.
Martian
Ink
THE MARTIAN INK // UAE GOVERNMENT// TBWA/RAAD
To celebrate the UAE's "Hope Probe" successfully reaching Mars, we crafted a special ink named "Martian Ink" using volcanic rocks sourced from the Martian-like landscape of the Mleiha Desert in Sharjah. These rocks were meticulously collected and processed to create this unique ink. Martian Ink was then used to stamp over 50,000 passports of tourists arriving in the UAE, commemorating this historic achievement and connecting visitors to the spirit of exploration and innovation inspired by the mission.
IKEA
co-worker
for the day
IKEA // MEMAC OGILVY // DUBAI
During peak sales seasons, IKEA's foot traffic surges by over 600%. To handle this, IKEA leveraged a common occurrence: customers wearing yellow shirts resembling IKEA employees. Using the IKEA app, these customers were empowered with knowledge to assist others, effectively boosting staff numbers when needed most.
TRADITIONAL
VIRGINITY
TEST
TRADITIONAL VIRGINITY TEST // M.A.L.I // TBWA/RAAD
On Valentine’s Day, we partnered with M.A.L.I. to launch sets of blank bedsheets in support of the "Traditional Virginity Test" campaign in the Middle East & North Africa. Visit our E-store at www.traditionalvirginitytest.com to learn more and join the movement to combat this harmful ritual. We also introduced Virginity Test kits that challenge misconceptions surrounding this cultural myth. Together, let's take a stand to #StopVirginityTest.
KFC
NAPKINIZED
KFC NAPKINIZED // KFC // TBWA/RAAD
At KFC, we transformed our stores into a ‘Finger-Lickin' good’ celebration by Napkinizing every touchpoint. From placemats to food bags and posters, everything became a napkin, inviting customers to enjoy our delicious chicken with their hands. Our special biodegradable paper is ink-resistant, eco-friendly, and designed to handle grease while remaining thin enough for printing with chemical-free ink. It's our unique way of bringing our ‘Finger-Lickin' good’ slogan to life like never before.
Tabs For Freedom
AMNESTY INTERNATIONAL // TABS FOR FREEDOM
Introducing Tabs For Freedom by Amnesty International, a powerful Google Chrome Extension that champions Freedom in Journalism. Each time you open a new tab, Tabs For Freedom delivers a bold news article, ensuring unrestricted access to vital information. By leveraging your browser, we empower you to stay informed and support press freedom in every click.
young lynx
gold winner
2019
DUBAI YOUNG LYNX 2019 // PRINT // DFWC
The brief was to create an engaging print ad for Dubai Foundation For Women and Children which raises awareness amongst parents about the signs and symptoms of bullying and motivates them to attend Dubai Foundation for Women and Children hosted events at National Week for the Prevention of Bullying.
NISSAN
SAFE
NISSAN SAFE // NISSAN // TBWA/RAAD
Introducing NISSAN's "SAFE" campaign: Educating drivers on the critical 5-meter safe distance to prevent accidents, as identified by Dubai Police and UAE’s Ministry of Interior. With tailgating ranking as the third most common cause of accidents, this campaign aims to visually illustrate what 5 meters looks like on the road. Because it's not just about distance—it's about saving lives.
LOUVRE
See You Soon
On February 15th, Louvre Abu Dhabi announced its temporary closure due to COVID-19, urging everyone to prioritize health and safety by staying home. In a poignant visual campaign, iconic paintings from the museum were reimagined with all human figures removed, delivering a powerful message: Stay Home, Stay Safe.
LOUVRE SEE YOU SOON // LOUVRE ABU DHABI // TBWA/RAAD
ACTUAL PAINTINGS
du
HALLOWEEN
We created a series of finely crafted print ads showcasing the appeal of staying home with du Telecommunication's exclusive packages. Each ad depicted different indoor activities for Halloween—from movie marathons to virtual gatherings—emphasizing safety, comfort, and entertainment at home with du.
DU // HALLOWEEN // TBWA/RAAD
du
HAND YOGA
Due to increased data use, many are experiencing new muscular pains. Responding to this, du introduces Hand Yoga—a series of five poses designed with a Professional Yogi and Physiotherapist. These poses alleviate chronic pains in hands, neck, collar, and head, promoting better well-being.
DU // HAND YOGA // TBWA/RAAD
WETRANSFER // WETRANSGENDER // UNIVERSITY PROJECT
Wetransfer
Wetransgender
On International Transgender Day (March 31st), WeTransfer transforms into "WeTransgender" to stand in solidarity with the endangered transgender community worldwide. All communications on the platform are exclusively curated by Amsterdam's transgender artist community, celebrating their voices and experiences. Join us in honoring and amplifying their stories on this important day.
