Currently working as Founder/Creative Director of my own creative shop called LION (Brutally Creative). Prior to this, I held roles as Creative Director at Grey & AKQA Dubai, and Associate Creative Director at IMPACT BBDO focusing on Dubai Tourism and Extreme Sports.

 

Earlier in my journey, I sharpened my skills at Memac Ogilvy Dubai, managing the MENA automobile portfolio for brands like Toyota, Jeep, Lexus, Dodge, RAM, and IKEA. I also navigated impactful campaigns at TBWA\RAAD Dubai and TBWA Amsterdam for global brands such as Adidas, du, and KFC.

 

My work has garnered accolades at prestigious awards including Cannes Lions, D&AD, Clio Awards, One Show, Dubai Lynx, London International Awards, New York Festivals, Loeries, Epica, and The Effies.

 

Driven by a passion for tackling challenges and solving problems on a human level, I find inspiration in pushing creative boundaries every day.